Let's meet Prof Paltridge. He works at Univeristy of Sydney. You can read his profile & CV HERE
Here you can read a very short article "Genre, text type, and the language learning classroom" by Brian Paltridge, as an introduction to his book.
ppt>>>> kczx.hnu.cn/G2S/eWebEditor/.../20130313104716375.ppt Genre-based teaching and ESP course design. Brian Paltridge. The University ... Genre as an organizing principle for language learning programs
I'm looking for a digitalized version of THIS BOOK